The second Fusion shopping event was held on Saturday at the Yar’Adua Centre, Abuja. The organiser, Dr Samiah, plans on organizing similar fairs every quarter of the year in Abuja (and even taking it to Lagos).
We though the venue was well suited to the occasion given the size of the fair, however parking was a little more difficult than expected. If the show becomes any more popular, as it almost definitely will!, that may be something they have to address.
The layout seemed well thought out given the space and we felt it was set up just right with the room being well lit but it could have done with being a bit better cooled especially with all the serious shopping going on!
After the first 5 minute foray through the displays it was obvious what the target clientele was as most of what was being offered (about 98.5% to be precise!) was aimed at young ladies.
The products and services on offer were
-Branded T-shirts (Naija style)
-Women's fashion & underwear
-Shoes
-Bed linen
-Jewellery
-Fabric (mostly ankara)
-Fashion accessories (for jazzing up ankara designs)
-Men's kaftans
-A Model agency
-Make-up/make-over stall.
Most of the entrepreneurs were young & hip (the organiser included!), so a lot of Abuja's young (mostly in their 20's) & trendy residents came out to support the event which was well publicized, proving yet again that word-of-mouth is a powerful advertising tool. More & more trooped in as the day went by, maintaining a very decent flow throughout the event which lasted from 12pm-7pm.
It took about 20-25mins for to wander through the entire fair. The atmosphere was chilled, nice and relaxed & inviting, a mood that prevailed throughout the event. The young men came through despite the products & services being predominantly targeted at a female clientele but I guess where there are a lot of young ladies, the men are bound to follow!
We’d say it was buzz worthy and definitely one to visit again.
U.N. & S.D.
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